Body and Practice

Business Opportunities

How companies, entrepreneurs and marketers work in this field.

Start here · Essential guide

The Business of Body Modification: How Entrepreneurs Are Capitalizing on the Trend

How new ventures enter body art and body modification, from studios to supplies and education, and the practical, legal and ethical issues they face.

5 min read

The Business of Body Modification: How Companies Are Catering to the Growing Demand

How established studios and shops adapt services, hygiene standards and the customer experience as interest in tattoos and piercings changes.

4 min read

The Business of Body Modification: How Entrepreneurs Are Creating Opportunities in the Industry

A look at niche roles that grow around tattooing and piercing, including aftercare products, education, jewelry and design, and what makes them workable.

4 min read

The Business of Body Modification: Marketing and Advertising Strategies

Common ways studios and suppliers promote tattoos, piercings and related services, plus the advertising rules and honesty concerns around health-related claims.

4 min read

The Business of Body Modification: Trends and Insights

Observable patterns in what customers ask for and what studios offer in body art, described in general terms without statistics and with the limits stated.

4 min read

The Business of Body Modification: Trends and Predictions

Plausible directions for body art businesses, from materials and regulation to technology and removal, with a clear note that forecasts are uncertain.

4 min read

More in body and practice

Practices and Science The science and the practices, from skin and implants to hair. Art and Expression Body art as creative work, style and collaboration with artists. Industry Evolution How body art and modification developed over time, from piercing to implants. Cybernetic Futures Technology, implants and digital versions of body modification. Cosmetic Procedures General-terms look at common cosmetic and surgical procedures and the technology behind them. Hair and Temporary Looks Hair changes and painted skin as reversible or lower-commitment ways to change appearance. Piercing History Where piercing came from, what it has meant and how it is seen today. Scarification What scarification is, its history, and the debates around pain and meaning. Tattoo Stories Tattoos as personal change, emotional experience and a working craft. Artists and Craft How tattoo and piercing artists work, train and present their craft. Pain and Extreme Practices Scarring, branding, suspension, stretching and other pain-linked practices. Industry Size and Shape How big the body modification business is and where it is heading. Unusual Modifications Stretching, suspension, implants and other less common practices. Risks and Consequences The physical and practical downsides of modification, and why licensed care matters. Economics of Modification How money, markets and marketing work in the modification trade. History and Evolution How modification practices developed from ancient times to today. Future of Modification Emerging trends and technologies that may shape the field. Technology Crossovers Where technology meets body modification, from implants to future ideas. Emerging Frontiers Implants, 3D printing, body hacking and digital tools. Rising Practices Suspension, hyper-modification, micro tattoos and the anatomy behind them. Skin and Scar Science How skin is built, how it heals and what scarring involves. Piercing and Ink Science What is known about healing, anatomy and risk in piercing and tattooing. World of Modification A tour of practices, technology and the business around them.